Before Facebook took hold, MySpace was the place for socialization, and networking was at a minimum. Then, in 2008 with a re-design synonymous to an iTunes music page, came all of the artist promotion and random friend requests piling up in your inbox. MySpace has now made it official that users finding friends on the site is the last thing on their minds. MySpace has joined with Reverbnation to give artists FanReach, which was designed for increased targeting of fans. With FanReach, artists can use some of the same features offered in Google Analytics and more. Some of the tool’s functions are tracking MySpace, YouTube, Facebook, and Twitter activity, view all trend activity, and set up email news for desired recipients. Though MySpace has not been the number one choice for reuniting with friends or an old love, it is still a great place for music promotion at an estimated 43 million unique visitors monthly. It’s definitely looking like MySpace has found a way of distinguishing itself from the other social sites and that’s very smart business.
Click here for demonstration video of FanReach.